MilleniuM Investment & Retirement Advisors (MIRA) is a Registered Investment Advisory firm based in Charlotte, North Carolina catering to qualified plans around the United States. Previously using a variety of discordant platforms for their prospecting and sales processes, MIRA needed a reliable and centralized system to optimize their sales management strategy and effectively scale their practice.
The CRMs and solutions they used prior lacked structure, were very difficult to navigate and did not capture all the data and information needed to convert prospects to clients. Ease of use and integration, therefore, became key factors MIRA looked for when choosing a solution.
James Holland, Partner and Head of Business Development was introduced to ForceManager 5500 shortly after the product launched in 2019 and was initially enticed by the complete suite of retirement-industry features of the tool.
“ForceManager was able to provide us a single source for all of our prospecting needs” – James Holland
After seeing the demo, MIRA signed up with ForceManager 5500 for its robust plan data, industry-specific properties, and mobile-first design.
ForceManager 5500 allows MIRA to create targeted prospecting lists using various criteria, such as geography, industry, and potential plan alerts.
Having the application on the mobile device allows the team to easily access plan reports at home, in the office, or on the field – a necessary feature for representatives on the go. Without having to leave the app, the team can contact leads directly, and immediately log meeting notes, record action items, and set up follow-up tasks afterwards.
“ForceManager 5500 has freed up our most valuable asset — our time,” says Holland.
With ForceManager 5500, members of MIRA no longer need a plethora of systems for their prospecting and sales efforts. All the necessary information can now be found in one unified system, accessible by desktop, tablet, or mobile.
As a result, the firm’s time management has also greatly improved. Since the solution automatically tracks previous activity with clients and prospects, MIRA is spared from tedious and administrative tasks, allowing them to focus on what they do best and what matters most – building relationships with underserved employers
One area that also stood out to MIRA was the ForceManager 5500 team’s willingness to implement product suggestions and improvements from their clients.